In a world of ever-evolving job titles, I have been working as a Senior Creative / Art Director since 2015. My journey began in Bhopal — the heart of Madhya Pradesh — and has since taken me across leading agencies and organisations in India, the USA, UK, and the UAE, including The Minimalist, Zensciences, Appinventiv, Lowe’s, RateGain, and ProWeb Technos.
Over the past decade, I have worked across diverse industries as a web, communication, and branding designer, creating experiences that connect strategy with visual storytelling.
I may not be the loudest person in the room, but I bring a strong creative instinct, attention to detail, ownership, and a mindset of continuous learning. At my core, I remain a curious designer who enjoys exploring new ideas, technologies, and ways of solving problems.My design philosophy is simple: make it accessible. I believe great design is rooted in clarity, simplicity, creativity, and purpose.
I have led and contributed to end-to-end campaign concepts, brand communication systems, and creative direction for brands such as Audi, BMW, Fractal, Carrier, Tech Mahindra, LTTS, HCLTech, WNS, Bosch, Infosys, TCS, Ajman University, Landmark Group, Harman International, CMS, and NTT DATA, among others.
In recent years, my team’s work has been recognised with an Indigo Silver Award in the Branding for Services category, along with appreciation from clients and colleagues across global markets.
Beyond design, I find inspiration through #ShotOniPhone photography, abstract painting, and hands-on experimentation with materials. I love transforming a blank canvas through pouring, and splashing techniques, exploring different art forms, and upcycling everyday objects into artistic creations.
For me, design is not just a profession — it is a way of observing the world, simplifying complexity, and creating experiences that feel both meaningful and human.
Design(h)er: The Friend you need indeed!